Daftar Isi

KATA SAMBUTAN PROF. RACHMA IDA v
Guru Besar Media Komunikasi Universitas Airlangga
KATA PENGANTAR vii
DAFTAR ISI ix
BAB 1 PENGENALAN KOMUNIKASI GRAFIS 1
1.1 Sejarah dan Perkembangan Komunikasi Grafis 1
1.2 Definisi dan Elemen Komunikasi Grafis 12
1.3. Prinsip Dasar Komunikasi Grafis 19
1.4. Perbedaan Grafis Vektor dengan Grafis Bitmap 20
Kesimpulan 21
Tugas dan Aktivitas 21
Daftar Pustaka 21

BAB 2 PEMAKNAAN VISUAL (SEMIOTIKA) 23
2.1 Pemaknaan visual (semiotika dasar) 23
Kesimpulan...................................................................................................................... 33
Tugas dan Aktivitas....................................................................................................... 34
Daftar Pustaka ............................................................................................................... 34

BAB 3 FONTIPOGRAFI 35
3.1. Pengertian Tipografi........................................................................................... 35
3.2. Identifikasi Jenis-Jenis Huruf (Typography)..................................................37
3.3 Huruf dalam Kelompok-Kelompok Sudut......................................................41
3.4. Proses Pembuatan Huruf .................................................................................. 42
3.5. Sistem Pengukuran Huruf Dalam Tipografi.................................................46
Kesimpulan.......................................................................................................................47
Tugas dan Aktivitas........................................................................................................47
Daftar Pustaka ...............................................................................................................48

BAB 4 TEORI WARNA (COLOR THEORY) 49
4.1. Pengertian Teori Warna.....................................................................................49
4.2 Jenis-jenis Warna ................................................................................................50
4.3 Karakteristik dan Simbolisasi Warna............................................................ 52
Kesimpulan...................................................................................................................... 54
Tugas dan Aktivitas....................................................................................................... 55
Daftar Pustaka ............................................................................................................... 55

BAB 5 PENGENALAN NIRMANA 2 DIMENSI 57
5.1. Pengertian Nirmana.............................................................................................57
5.2 Prinsip Dasar Komunikasi Grafis dalam Nirmana......................................58
Kesimpulan .....................................................................................................................64
Tugas dan Aktivitas.......................................................................................................64
Daftar Pustaka ...............................................................................................................65

BAB 6 LOGO 67
6.1 Pengertian Logo....................................................................................................67
6.2 Logo Desain dalam Komunikasi Grafis..........................................................68
6.3 Prinsip Desain Logo untuk Identitas Korporasi ...........................................73
6.4 Elemen Identitas Korporat pada Logo.............................................................74
6.5 Ekspresi Identitas dalam Logo Branding........................................................76
6.6. Proses Pembuatan Logo (Logo Artworking)...................................................78
Kesimpulan ......................................................................................................................84
Tugas dan Aktivitas........................................................................................................84
Daftar Pustaka................................................................................................................84

BAB 7 LAYOUT DESAIN DAN FUNGSINYA 87
7.1 Pengertian Tata Letak (Layouts).......................................................................87
7.2 Format Kolom dalam Tata Letak (Layouts)...................................................90
7.3 Bentuk Reka (dummy sketch)..........................................................................92
7.4. Pedoman Membuat Tata Letak yang Efektif.................................................93
7.5. Element-elemen Desain untuk Tata Letak (Layouts)..................................95
Kesimpulan .................................................................................................................... 101
Tugas dan Aktivitas......................................................................................................102
Daftar Pustaka..............................................................................................................102

BAB 8 INDESIGN-APLIKASI SOFTWARE DESAIN GRAFIS LAYOUTING 103
8.1 Aplikasi Grafis Adobe InDesign......................................................................103
8.2. Garis dan Garis Panduan (Rulers and Guidelines).................................... 110
8.3 Mengimpor Teks...................................................................................................115
8.4 Mengimpor Gambar........................................................................................... 119
8.5 Mengatur Teks di InDesign...............................................................................121
Daftar Pustaka..............................................................................................................126
TENTANG PENULIS 127