APA Style

Perreaultjr, William D., Cannon, Joseph P., McCarthy, E. Jerome. (2012). Essentials of Marketing . New York: McGraw-Hill Irwin.

Chicago Style

Perreaultjr, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of Marketing. New York: McGraw-Hill Irwin, 2012. Buku.

MLA Style

Perreaultjr, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of Marketing. New York: McGraw-Hill Irwin, 2012. Buku.

Turabian Style

Perreaultjr, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of Marketing. New York: McGraw-Hill Irwin, 2012. Buku.